FOR IMMEDIATE RELEASE
May 11, 2021
For more information, contact:
Eberl Iron Works relaunches
website on upgraded platform
BUFFALO, NY – Customers of Eberl Iron Works can now enjoy a user friendly browsing experience on any device when navigating our newly redesigned and updated corporate website:
The corporate website was rebuilt to provide a better shopping experience to customers of every division by eliminating excess navigation and directing consumer traffic out to websites that are tailored to their specific needs. The new design also places emphasis on providing information about each division, as well as about Eberl Iron Works, Inc. It includes an in depth “About Us” page that links to our company mission, core values and a detailed history of the company, spanning nearly an entire century of service.
Each of our new websites now features a responsive design, that works well across all devices, and a cohesive design theme that ties the look and feel of each site together under one unified brand. This includes our ecommerce sites, unistrutstore.com and trafficsafetyproducts.net, which were the first two sites to be broken out from our corporate website, in a previous project, and relaunched in March 2020.
“The launch of our fourth and final website in 2021 completes a three year long marketing and internal operational project,” said Eberl Iron Works Chief Executive Officer and co-owner, John Eberl. “Our marketing team set out in 2018 to increase our ability to provide website visitors with a customer centric experience.”~ John Eberl, CEO
The rerelease of eberliron.com is the culmination of a lengthy team effort by EIW’s Head of Marketing & Technology, Liz Durand, along with Lead Marketing Associate, Brandon Cammarano. Developed by Newbird Design, in conjunction with Eberl’s Marketing Department, the launch of the new website follows three other sites, launched earlier in the year.
Other Websites Include:
- rooftopsupportsystems.com, which was released in early March
- stairpans.com, which was launched in late March
- metalfabricationsvcs.com, which was launched in mid-April
John also mentions that, “some of our top website improvements include the addition of more information and resources that are both easier to find and to download, as well an enhanced e-commerce experience that allows for online account setup and simplifies the ordering process.” John goes on to add, “we believe these additions will provide our customers with easier access to information, more ways to communicate with company representatives, and the ability to make more informed buying decisions.”~ John Eberl, CEO
Chief Financial Officer and co-owner of Eberl Iron Works, Nora Eberl, notes, “John and I are so excited to launch our newly improved corporate website. We’ve come a long way since our first homemade site that was created over 20 years ago! Our web platform mirrors the evolution of our company. We are constantly evolving to ensure our customers have the best customer service experience possible. Thank you to our marketing team for their efforts.”~ Nora Eberl, CFO
About Eberl Iron Works:
Established in 1923 as a small welding shop, Eberl Iron Works, Inc. maintains headquarters at its original Buffalo location and serves markets across North America.